Player motivations play a crucial role in understanding and engaging with your game’s audience. They provide insights into the games they play, their interests, and can even validate your feature plans. We have listened to your feedback and are thrilled to announce that player motivations are now available in Game Analyzer!
With this update, you can:
- Evaluate Market Fit: Assess how your new game project aligns with the market during the conception and production phases. Understand where to find your target audience and how feature development roadmaps can impact player archetypes.
- Access Motivations Data: Player motivations are displayed on the game overview page, both on the front page and in the dedicated motivations tab. This data is presented in a similar fashion to other game data, providing a comprehensive understanding of your audience.
For example, let’s consider my game, Junk Yard Joust PvP—a slither.io Battle Royale with character development in a junkyard environment. From the front page, we can identify the top three audiences that best fit the game: Networkers (22%), King of the Hills (17%), and Treasure Hunters (16%).
In the motivations tab, a breakdown of Junk Yard Joust PvP’s motivational drivers and audience is available. This information is valuable for identifying the core audience, assessing market fit, and refining the game experience.
Furthermore, the motivational data from Game Analyzer can be utilized in other areas of the platform. By integrating your game as a segment in Market Explorer, you can compare it against the Battle Royale subgenre and other games with similar audiences. The Game Comparisons motivational tab allows for side-by-side feature comparisons, assisting in fine-tuning your concept’s market fit.
This update marks an exciting milestone, as it enables the entire development team to leverage player motivations throughout the development cycle. Market researchers, designers, product owners, marketing teams, and more can utilize this feature to enhance their decision-making process.
The use cases mentioned above only scratch the surface of what can be achieved with this data. Player motivations are flexible and can be applied to numerous scenarios based on your specific needs.
We greatly appreciate the feedback and requests we received from our users, which motivated us to implement this feature. We are excited to see and hear your feedback on this update. Let’s continue improving together!
