Exciting Mobile Game Trends to Watch in 2023

Exciting Mobile Game Trends to Watch in 2023

The year 2022 proved to be challenging for some mobile game studios due to various factors such as a global recession, changes in consumer behavior, rising advertising costs, and challenges in user acquisition. These factors led to the decline of the mobile games market for the first time. However, amidst these challenges, interesting trends emerged, some of which are set to continue in 2023.

Genshin Impact’s Genius Invokation TCG.

One of the notable trends from 2022 was the rise of AAA and midcore games, which started to replace casual games in the top-grossing charts. Additionally, mobile game genres saw hybridization through the introduction of minigames, surprising players with unexpected additions like a trading card game within Genshin Impact.

However, not all trends persisted. The value of cryptocurrencies plummeted, causing blockchain mobile games to underperform. Furthermore, the regulation of gachas and loot boxes led some mobile games to abandon gachas in favor of more transparent monetization methods like battle passes.

Looking ahead to 2023, the mobile market shows promise for further diversification. Midcore games are expected to continue their rise, with major titles like Final Fantasy VII Ever Crisis, The Division, and Call of Duty: Warzone making their way to mobile. These games not only bring well-known IPs to the mobile platform but also offer crossplay with PC and consoles.

In terms of gameplay innovation, mobile game genres will experiment with core gameplay elements through the inclusion of minigames. This trend allows for diversification and expands the reach of mobile games through additional gameplay layers. Social media trends also influence these additions, allowing for quick integration into games through LiveOps updates.

The future of gachas in mobile games remains uncertain due to increasing regulations. While some games are moving away from gachas, others continue to incorporate new variations. For example, engagement gachas combine gameplay elements with the gacha reward system. Battle passes, on the other hand, are becoming more diverse, with multiple passes, limited-time events, and unlock requirements. Some games even offer the option to purchase expired battle passes for players who missed exclusive items.

Cosmetic monetization is gaining popularity across various game genres. In-game cosmetic items, including character and furniture skins, are becoming a key revenue stream. Players increasingly invest in avatar customization, and games are introducing social features to enhance self-expression.

Mobile game developers are finding ways to bypass Apple and Google’s in-app purchase fees by establishing their own external web stores. These stores offer premium currency at discounted prices, incentivizing players to make purchases outside of the game. Loyalty programs and rewards further encourage players to use external platforms.

In conclusion, 2023 promises exciting trends in the mobile game industry. Midcore games will continue their rise, genres will diversify through core gameplay innovation, and cosmetic monetization will become more prevalent. Moreover, publishers will explore alternative avenues to bypass platform fees. The mobile game landscape is set for an eventful and transformative year ahead.

Leave a Reply

Your email address will not be published. Required fields are marked *