Mobile Game Highlights: Major Updates, Collaborations, and Seasonal Events

Mobile Game Highlights: Major Updates, Collaborations, and Seasonal Events

With 2022 coming to a close, mobile games across the market aimed to end the year on a high note. Major updates, collaborations, and seasonal events capitalized on the hype around Christmas, New Year, and the World Cup. Let’s take a closer look at the highlights of December.

Genshin Impact’s new turn-based TCG minigame, Genius Invocation.

Music Events and Collaborations:

  • Aurora’s concert in Sky: Children of the Light dazzled over 1.6 million players worldwide with an interactive experience.
  • Marvel Snap collaborated with Martin Garrix and JVKE, featuring an official song and animated music video.

Card Games and Updates:

  • Genshin Impact introduced Genius Invocation, a card game designed for advanced players after completing the main storyline.
  • Diablo Immortal added Stormpoint, its first post-launch area, as part of the Terror’s Tide update.

Monetization Strategies:

  • Lotsa Slots, EverMerge, and other mobile games overhauled their monetization strategies.
  • Brawl Stars removed all gachas from the game and introduced a new system called Starr Road.

Seasonal Events:

  • Many games capitalized on the festive season with Christmas-themed events and items.
  • League of Legends: Wild Rift introduced Snowball Fight, its first-ever minigame.

China Market Overview:

  • Sky: Children of the Light hosted a virtual concert by AURORA, attracting over 1.6 million players.
  • Top War: Battle Game had a master baker event, while A Chinese Ghost Story held a Cuju football event.

Japan Market Overview:

  • Yo-kai Watch Punipuni collaborated with the anime series Evangelion, leading to a spike in revenue.
  • LINE Bubble 2 collaborated with Winnie the Pooh for a Christmas event.
  • Ants: Underground Kingdom introduced Godzilla as a new insect type.

These highlights showcase the exciting updates, collaborations, and events that took place in the mobile gaming industry in December.

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