Mobile Games Celebrate Pride: A Showcase of Inclusive Features

Mobile Games Celebrate Pride: A Showcase of Inclusive Features

Every year, Pride Month brings attention to equality, human rights, and celebrating individuality. While the struggles for equality persist, it’s important to acknowledge the progress made and spread love. The gaming industry has increasingly embraced Pride celebrations, and this blog post focuses on how mobile games showcased their support this year.

Beatstar featured on their Twitter page a drag queen artist Pabllo Vittar, whose song is also playable in the game.

Zooba: Zoo Battle Royale Games (Wildlife Studios) Wildlife Studios set the tone by introducing “Faye,” the first transgender character in Zooba: Zoo Battle Royale Games. The character’s creation involved a non-binary engineer and a transgender actress for voice acting. Wildlife Studios also pledged to donate 10% of Faye’s purchases to Casa Neon Cunha, a non-profit organization supporting the queer community in Sao Paulo, Brazil. Additionally, Zooba offered a Pride-themed skin campaign, granting players a “Pride Power Betsy” skin for acquiring skins of “Duke from Mars” and “Rainbow Wizard Louie.” Throughout the month, players could participate in free challenges for rewards.

League of Legends: Wild Rift (Riot Games) Riot Games, a long-standing supporter of Pride, incorporated special Pride-themed icons, emotes, and a temporary rainbow trail in League of Legends: Wild Rift. These in-game items were available for free, although some required completing simple tasks. Behind the scenes, Riot Games collaborated with organizations such as ILGA-Europe, displaying their commitment to LGBTQIA+ causes. The Human Rights Campaign recognized Riot Games as one of the best workplaces for LGBTQ+ equality in 2022.

Beatstar (Space Ape) Beatstar embraced the spirit of Pride by designing their monthly Battle Pass around the theme of “Freedom.” By purchasing and leveling up the pass, players gained access to two Pride-themed banners and nine season songs, including tracks from Years & Years—a band led by outspoken human rights activist Olly Alexander. Beatstar also showcased drag queen artist Pabllo Vittar on their Twitter page, featuring one of their playable songs in the game. This inclusion of queer artists added another layer of participation and authenticity.

Multiple games by Zynga Zynga made its mark on Pride Month by incorporating LGBTQ+ characters in FarmVille 3 and offering Pride-themed drinks and gifts in Zynga Poker. This year’s Pride was not the first time Zynga actively participated in celebrations. Last year, they commemorated the event by distributing a rainbow-colored car exclusively in CSR2 Racing. Furthermore, Zynga donated $50,000 to non-profit organizations working on LGBTQIA+ issues, demonstrating their commitment to making a positive impact.

In conclusion, the number of games joining Pride celebrations continues to grow, with each game offering its unique contributions. Cosmetic items are a popular way for mobile games to support Pride and allow players to express their identities. Additionally, it is encouraging to see gaming companies like Wildlife Studios and Zynga donating profits or funds directly to LGBTQIA+ causes. Companies like Riot Games excel in creating inclusive working environments and fostering a culture of acceptance, which aligns with the core values of Pride.

While this post highlights some examples of how mobile game companies incorporate Pride, there are many more games that have participated in the event. For additional insights and information on Pride-related events and other topics, GameRefinery provides a comprehensive service.

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