The Shifting Landscape of Casual Gaming Apps: Insights from the 2022 Repor

The Shifting Landscape of Casual Gaming Apps: Insights from the 2022 Repor

2022: A Turning Point for Mobile Gaming – Insights from Liftoff’s Casual Gaming Apps Report

The year 2022 marks a crucial moment for the mobile gaming industry, as game developers navigate an ever-changing economic landscape. Rather than focusing solely on rapid expansion, developers are now prioritizing sustainable revenue growth and long-term profitability.

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In this dynamic environment, effective marketing strategies are essential to reach the target audience. To maximize the value of advertising spend, gaming marketers must understand the current trends and preferences of casual gamers. That’s why Liftoff’s 2023 Casual Gaming Apps Report goes beyond the usual cost and ad revenue benchmarks, providing an in-depth analysis of the mobile gaming genres and subgenres that are driving installs, as well as the emerging trends in casual gaming.

Key highlights of the report include comprehensive breakdowns of the cost per install (CPI) across different platforms, months, and regions. Additionally, the report offers insights into the return on ad spend (ROAS) metrics, enabling marketers to optimize their advertising strategies effectively. Furthermore, detailed analyses shed light on the specific categories and subgenres that contribute to gaming installs.

To provide even greater value, GameRefinery’s industry-leading analysts have identified three essential casual gaming trends. These trends are crucial for developers and marketers alike to stay ahead of the curve and capture the attention of their target audience.

The 2022 Casual Gaming Apps Report is a valuable resource for industry professionals seeking to understand the evolving mobile gaming landscape. By leveraging the insights and trends highlighted in this report, developers and marketers can make informed decisions that drive success in this rapidly changing industry.

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